Selected Q&A: Integrity and Reputation


💡 Key Quotes

  • “So-called ‘keeping one’s word’ or integrity or doing the right thing only shows itself when you need to pay a price”
  • “Reputation is not just talk — only when a price must be paid do you know who truly keeps their word”
  • “Companies lacking integrity most likely won’t end well”
  • “Principles should not be time-dependent”
  • “Integrity and honesty — integrity. This is what all great enterprises have in common”

❓ Selected Q&A

Q: In industries with unspoken rules, if you don’t follow them, costs will be much higher. What should you do?

A: So-called “keeping one’s word” or integrity or doing the right thing (本分) only shows itself when you need to pay a price. 本分 means if it’s 1.0 thick, you say it’s 1.0 thick, period. (2013-02-26)


Q: Is reputation something you talk about?

A: Reputation is not just talk — only when a price must be paid do you know who truly keeps (upholds) their reputation. Principles should not be time-dependent. (2012-11-17)


Q: How should we understand “Only when you need to pay a price do you know if you’re someone who keeps your word”?

A: Haha, correct answer, one point. Only when you need to pay a price do you know if you’re someone who keeps your word. Anyone can “talk” about reputation, but when they need to “uphold” it, many people fall short. (2015-08-14)


Q: What happens to companies without integrity?

A: Companies lacking integrity most likely won’t end well. (2015-08-14)


Q: What is the “funnel” for selecting companies?

A: Integrity and honesty — integrity. This is what all great enterprises have in common, and it’s also the biggest “funnel” for filtering out problematic companies. (2010-10-22)


Q: Is it true that corporate culture, like personality, is very hard to change once formed?

A: Haha, correct answer, one point. Only when you need to pay a price do you know if you’re someone who keeps your word. (2015-08-14)


Q: How should we understand that “we have zero tolerance for dishonesty”?

A: Do the right things, then do things right. We have zero tolerance for such dishonest practices. (2010-09-22)


Q: Is it right to excessively delay payments to suppliers?

A: You’re right, excessively delaying payments to suppliers is wrong, and ultimately the wool comes from the sheep’s back (someone always pays). (2010-03-24)


💡 The Essence of Integrity

Duan Yongping believes that integrity is not a strategy but a principle:

  1. Integrity comes at a cost: True integrity only reveals itself when you need to pay a price
  2. Integrity is a principle: Principles should not be time-dependent; they shouldn’t change with circumstances
  3. Integrity is a moat: An integrity-based corporate culture is the hardest competitive advantage to replicate
  4. Dishonesty has consequences: Companies lacking integrity most likely won’t end well

Related Concepts 本分 · 企业文化 · 利润之上的追求 · Stop Doing List Related People 段永平 Related Companies 步步高 · OPPO Related Topics 本分 · 如何判断一家好公司

诚信与信誉篇精选


💡 核心金句

  • “所谓’讲信誉’或叫诚信或本分都是在需要付出代价的时候才能体现出来”
  • “信誉不是讲讲而已,只有需要付出代价的时候,才知道谁是讲(守)信誉的”
  • “不诚信公司大概率不会有好下场”
  • “原则是不应该有时间性的”
  • “正直和诚信——integrity。这是所有great企业的共性”

❓ 精选问答

:在有潜规则的行业中,如果不用潜规则,成本会高很多,怎么办?

:所谓”讲信誉”或叫诚信或本分都是在需要付出代价的时候才能体现出来。本分的意思就是1.0的厚度就说是1.0的厚度,句号。(2013-02-26)


:信誉是讲出来的吗?

:信誉不是讲讲而已,只有需要付出代价的时候,才知道谁是讲(守)信誉的。原则是不应该有时间性的。(2012-11-17)


:只有当你需要付出代价的时候才知道你是不是个守信誉的人,这句话怎么理解?

:呵呵,回答正确,得一分。只有当你需要付出代价的时候才知道你是不是个守信誉的人。“讲”信誉谁都会,但当需要”守”信誉的时候很多人就不行了。(2015-08-14)


:不诚信公司会有什么下场?

:不诚信公司大概率不会有好下场。(2015-08-14)


:选企业的”漏斗”是什么?

:正直和诚信——integrity。这是所有great企业的共性,也是出问题的企业的最大”漏斗”。(2010-10-22)


:企业文化和人的性格一样,一经形成后是很难改变的,这句话对吗?

:呵呵,回答正确,得一分。只有当你需要付出代价的时候才知道你是不是个守信誉的人。(2015-08-14)


:对不诚信的事我们只有0容忍,这句话怎么理解?

:作对的事情,然后是把事情做对。对这种不诚信的事我们只有0容忍。(2010-09-22)


:过长压供应商款是对的吗?

:你说得对,过长压供应商款是不对的,而且羊毛一定要出在羊身上。(2010-03-24)


💡 诚信的本质

段永平认为,诚信不是一种策略,而是一种原则:

  1. 诚信是有代价的:只有在需要付出代价的时候,才能体现出真正的诚信
  2. 诚信是原则:原则是不应该有时间性的,不能因为情况变化而改变
  3. 诚信是护城河:诚信的企业文化是最难被复制的竞争优势
  4. 不诚信必有报应:不诚信公司大概率不会有好下场

🔗 相关笔记

相关概念 本分 · 企业文化 · 利润之上的追求 · Stop Doing List 相关人物 段永平 相关公司 步步高 · OPPO 相关主题 本分 · 如何判断一家好公司